France Keeps Crown as World’s Top Destination, Breaks Visitation Record

Image: Tourist enjoying the Eiffel Tower in Paris, France. (Photo Credit: Creative Cat Studio/Adobe)
Image: Tourist enjoying the Eiffel Tower in Paris, France. (Photo Credit: Creative Cat Studio/Adobe)
Laurie Baratti
by Laurie Baratti
Last updated: 6:35 PM ET, Sun February 22, 2026

France has retained its title as the world’s most visited country, having broken its own visitation record in 2025, according to figures from the country's Economy Ministry.

Euronews reports that the country welcomed 102 million international visitors last year, making it the most visited destination on the planet once again. That total tops 2024, when France hit 100 million arrivals, helped in part by travel tied to the Paris Olympic Games.

Those visitors accounted for 743 million overnight stays, with the majority coming from nearby countries. About 76 percent of foreign travelers were from other parts of Europe, according to the ministry. Hotel stays and other commercial accommodations also saw a noticeable bump, rising 7.5 percent compared to 2024.

And all that travel translates into big bucks. France generated a record €77.5 billion (about $91.5 billion) in tourism revenue in 2025. That’s nine percent more than in 2024 and 37 percent higher than in 2019, before the pandemic disrupted global travel.

As part of the announcement, government officials reiterated the nation’s goal of reaching €100 billion ($118 billion) in annual tourism revenue by 2030, while also working to position France as a leader in more sustainable tourism practices.

While France has held onto the top tourism spot, its close neighbors are offering some stiff competition. Spain followed in second position, welcoming 96.8 million international visitors in 2025. While Spain attracted fewer travelers overall, it actually generated more tourism revenue than France, bringing in an estimated €105 billion (roughly $124 billion) for the year.


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Laurie Baratti

Laurie Baratti

Assistant Editor

Laurie Baratti is an Assistant Editor for TravelPulse. She is a San Diego-based journalist whose work has previously appeared in publications like TravelAge West, SPACE, Modern Home + Living, Montage, and Sandals Life magazines. Travel writing has long been her passion, and she is always looking for excuses to explore the world outside of her native California. Laurie is also a lifelong equestrian, a proud pet-parent, and an underground advocate of the Oxford comma.

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